Corporate Blogging :: A new marketing communication tool for companies ::

Corporate Blogging become popular in these recent years. This indicates that a new style of communication will be mastered soon. Now, with entrepreneurs developing lots of creative new uses for business blogs, the technology appears to become the next big thing in business communication.

One of the example is the department blog, a common style or kind of blogging, which is very popular and ultimately essential for large organizations. Cases in point are Microsoft, Sun, blogs in any particular space. Google’s extensive array of product blogs across their different product offerings probably is another great example.

Firstly, unlike corporate websites, blog are cheap to launch and easy to maintain, thanks to powerful, easy-to-use tools. Unlike spam, or junk e-mail, blogs are not intrusive that users must click to them. Indeed, blogs provide a fast, informal way to share information like project updates, research or test results, product-release news, industry headlines inside and outside the company.

Besides, corporate blogging provides a clear mind map or editorial guidelines of overall marketing or communication strategy to its employees and third parties with organization communication plan and media mix.

Corporate blogging encourages employee participation in contribution of expertise, free discussion of issues or topics and deal with it, collective intelligence, be a direct communication between various layers of an organization and shares their views with others employees, teams or spokespersons publicly.

Furthermore, it can be used to announce new products and services, explain and clarify policies of the company and to react on public criticism on certain issues. Business blog can interact with a target market on a personal level by building a level of credibility and asking for their feedback on products and services.

However, blogs are also deceptively tricky to manage. If the company do it wrongly than it could embarrass company, bore or make unfriendly customers or prospects, contribute to information overload, and potentially even wind up on the wrong end of a lawsuit.

In conclusion, corporate blogging is widely used nowdays and published by an organization to achieve its organizational goals through internal, external and CEO Blogs. Thus , it has become a new marketing communication tool for companies.

References:

1. http://money.cnn.com/2006/02/28/news/companies/pluggedin_fortune/index.htm
2. http://www.thenewpr.com/wiki/pmwiki.php/Resources/CEOBlogsList