An example of an E-Comeerce succes and its causes

Recently, come across with some articles which illustrating the success stories behind e-commerce. How e-commerce actually helped in creating business opportunities and ways in managing a business more efficiently. With the advanced high-technology components available around us now, most of the households all around the world online, e-commerce can slowly incorporate and becomes mainstream lifestyle.

There is one article stating that there are four areas or cornerstones on which e-commerce should rely in order to take Internet buying and selling to the next level. The areas are listed as follow:

1. Focus on Fulfillment

2. Place Compelling Ads

3. Keep making deals

4. Go mainstream

In the end of the article it gives a few examples of how actually E-Commerce can impart as part of the consumer’s life just by fulfilling their ultimate desires for the familiar and for doing things and business effectively and efficiently. However most importantly, it must be smart personalization of services that do not occur at the expense of a consumer’s privacy.

There are some E-commerce success stories such as e-Bay, Amazon.com and others. There is a website shows a number of small business E-Commerce success stories. Now, I would like to highlight to you a particular interesting business which is selling gourmet cookies online. It is known as TerrysGourmetCookies.com.

The owner of this is Terry Huey who has been baking cookies all of his life and with the help of his son, Justin Huey, the online manger, together they started an online business called Terry’s Gourmet Cookies in 2004. Their secret to success is due to this phrase, “I think that it is very crucial for everyone with an online business to realize that just because you are online but that doe not mean that you cannot seek offline marketing,” says Justin. He found out that marketing offline actually helps with online sales.

Besides, eBay is also another famous E-Commerce success story that everyone heard of till today. Almost everyone who has made a transaction on the Internet has used the global online marketplace that trades just about everything, either for the sale itself or to compare prices. However, there are still rooms of improvements such as overcoming the human software issues as well as sorting out the logistics impediments on a global scale will be key to the further growth of retail Internet commerce. There is a website where interviewed has been conducted with the spokesperson of eBay, Kevin Pursglove.

Reference:

http://www.ecommercetimes.com/story/2127.html